Harry Potter and Welcome to Derry are only some of the high-profile shows that Max has been plotting recently, but it’s no longer a plan to release them on this streaming platform. They’ll be moving from Max to HBO, as a part of Warner Bros. Discovery’s new release strategy.
HBO and Max content CEO Casey Bloys discussed their new strategy with Variety and explained why they decided to give shows based on popular Warner Bros. IPs an HBO release, in addition to streaming them on Max.
“We felt like we had to delineate between an HBO show and a Max show… As we started producing those shows, we were using the same methods, the same kind of thinking, as how we would approach HBO shows. In a lot of cases, the same talent that has worked on HBO shows,” said Bloys in a statement to Variety.
The upcoming Harry Potter series is one of the shows involved in this decision, along with the It prequel series Welcome to Derry and the Green Lantern adaptation Lanterns. They’ll be billed as HBO originals, which means they’ll run on the linear network in addition to streaming on Max. The Penguin and Dune: Prophecy won’t be included in this shift because they’ve already been sold overseas as Max originals.